The NEW TOUR B with REACTIV iQ is THE SMARTER TOUR BALL.

Proprietary NEW REACTIV iQ is a SMART cover technology that reacts to the force of impact

MORE DISTANCE: REACTIV iQ rebounds quickly on tee shots, delivering explosive velocity and increased distance

MORE CONTROL: REACTIV iQ stays on the face longer on approach shots, providing more spin and soft feel around the green and Dual Dimple technology provides efficient trajectory and reduced drag through enhanced aerodynamics.

The TOUR B X with REACTIV iQ delivers increased ball speed for MAXIMUM DISTANCE off the tee and HIT & SIT performance on approach shots. Bridgestone Golf is the #1 BALL FITTER IN GOLF: The TOUR B X is ideal for players with swing speeds OVER 105 MPH who want additional distance.

BRYSON DeCHAMBEAU assisted in the development of the NEW TOUR B X and he and MATT KUCHAR play it in professional competition.